The makers of Hello Kitty and Sugarfina have collaborated for a line called “Sanrio Loves Sugarfina,” and we haven’t been this excited since Hello Kitty’s recent wine launch. Sugarfina describes it as “an adorable collection of Candy Bento Boxes and Candy Cubes inspired by Hello Kitty and her Sanrio friends.” The new candies will be available online and in stores on Monday, Sept. 18, but you can preorder items on Sugarfina’s Sanrio Presale site. Get this: Sugarfina will give the first 25 people in line at the boutiques a free Sanrio character cube of their choice, so . . . call in sick and cancel all your plans – Sanrio Sugarfina candy comes first!
Additionally, Sugarfina and Neiman Marcus are hosting launch events in Beverly Hills, San Francisco, Dallas, New York, Oakbrook, Honolulu, and Vancouver, where fans can meet the Hello Kitty and Sugarfina founders, taste candy samples, and shop the new candy collection. You can check out all the event details on Sugarfina’s Hello Kitty site. Now, feast your eyes on the most beautiful candy collection you’ve ever seen.