It’s become somewhat of a modern cliche to comment, “TAKE ALL OF MY MONEY,” on a buzzy beauty brand’s Instagram post. If you scroll through any one of Kylie Cosmetics’ posts, you’ll see hundreds of people virtually making it rain all over her Lip Kits and Birthday Collections. But WWD has crunched the numbers, and it’s true – we have officially given Kylie Jenner all of our money.
When Kylie dropped her limited-edition Birthday Collection on Aug. 1, we gave her the present of $10 million – in one day. And over the course of just 18 months, the mogul has racked in $420 million in product sales alone. Just something to think about the next time you find a $5 bill hiding in your pants pocket on laundry day.
And now that Kylie has officially taken most of your paycheck, she’s coming for your local mall . . . and this time, she wants to make things permanent. “I think it’s time to walk into a store and see Kylie Cosmetics,” she revealed in the interview.
Of course, the viral brand’s IRL pop-up store caused a wee bit of mass hysteria when it opened in 2016 (remember that epic line of lip kits?). But now that Kylie’s got all that “Birthday Money,” we’re looking forward to her settling down and snagging some pretty sweet (retail) real estate.